The Glint Standard
Glint Advertising brings a branding, advertising, and marketing perspective to help marketers and business owners learn about the crazy world of advertising. The Glint Standard provides unexpected insights about culture, clients, and careers. Glint Advertising is from the Dallas, Fort Worth area and has been inspiring brands since 2000. If there's a topic or story you'd like us to discuss, email us: agency@theglintstandard.com
The Glint Standard
Business Development - The Glint Standard Podcast
Stats to Validate Planning and Targeting: According to CSO Insights, organizations with a well-defined sales process experience 18% more revenue growth compared to those without. Additionally, LinkedIn reports that 62% of B2B customers respond to salespersons who connect by sharing insights and opportunities relevant to their business, underscoring the importance of targeted engagement.
Stats to Validate Inbound and Outbound Strategies: HubSpot's State of Inbound report shows that inbound marketing strategies generate 54% more leads than traditional outbound tactics. Moreover, 84% of B2B decision-makers start their buying process with a referral, highlighting the power of networking (LinkedIn).
Stats to Validate Nurturing the Opportunities: Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost (Forrester). Furthermore, nurtured leads produce, on average, a 20% increase in sales opportunities compared to non-nurtured leads (DemandGen Report).
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