The Glint Standard
Glint Advertising brings a branding, advertising, and marketing perspective to help marketers and business owners learn about the crazy world of advertising. The Glint Standard provides unexpected insights about culture, clients, and careers. Glint Advertising is from the Dallas, Fort Worth area and has been inspiring brands since 2000. If there's a topic or story you'd like us to discuss, email us: agency@theglintstandard.com
The Glint Standard
Episode 104: AI Makes You Faster. It Doesn’t Make You Better.
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AI can create an image, write an email, build an automation, and generate more content faster than ever. But increased output raises a bigger question for businesses: Are we actually creating better work, or are we simply creating it faster?
In Episode 104 of The Glint Standard, we look at how AI is changing marketing and advertising from the perspective of people actually using it. We discuss where AI excels, why generic AI content can quickly undermine brand authenticity, and why human judgment matters more as the technology gets easier to use.
We also explore one of our favorite ways to think about AI: treat it like a talented intern or apprentice. Give it direction, provide the right information, review its output, and make the final decisions yourself. AI can handle more of the execution, but strategy, creativity, and understanding your audience still need a human point of view. The real opportunity isn’t simply doing more. It’s deciding where AI can make you better and where you still need to slow down and think.
